A welcome flow that starts in the pop-up.
WAG is an Australian dog treat brand. Their welcome flow starts the moment someone signs up through the pop-up. Email 1 delivers 15% off the first order straight away, and three more emails give reasons to use it.
Built on these brands' real products to show our work. The brands did not commission them.
Every email, in the order it sends
Tap any email to read the whole thing on a phone screen.
The flow starts when a shopper
signs up through the pop-up
- Straight away
Email 1
Welcome to the wolf pack
Delivers the 15% and a free gift, straight away.
- Day 1
Email 2
Hours, not minutes
About chews that last: hours, not minutes.
- Day 2
Email 3
Read the back of the pack
The ingredients, straight from the back of the pack.
- Day 3
Email 4
Your 15% is still here
The reminder: the 15% is still there.
It stops the moment they buy.
Nobody gets a reminder about something they already bought.
What the test showed
The whole path was tested: a signup through the pop-up landed on the right list, the flow started, and each email sent on schedule.
Live in Klaviyo since 15 September 2026.
What it means for your store
A welcome flow starts in the pop-up. Whatever the pop-up offers, email 1 delivers it, straight away.
Questions about this build
Other flows we built:
Why deliver the offer in email 1?
Why four emails?
What happens after the flow?
Your store, next.
Send us your store's link. We'll build a pop-up and one welcome or campaign email for your store, free. No call needed.
Daniel Kapanen, daniel@g8flows.com, +358 44 988 0079